We know that Twitter (
)’s rising rapidly in popularity. We also know that a huge number of Twitter users don’t stick around. So what’s a company with a user retention problem to do? Launch a guide to using its own product, of course.
Just minutes ago, Twitter released Twitter 101 for Business, a guide for getting started with using the Twitter service. It covers the basics of Twitter, how to get started, the lingo, and includes case studies. Here’s how Twitter describes its value to businesses on its new Twitter 101 website:
Every day, millions of people use Twitter to create, discover and share ideas with others. Now, people are turning to Twitter as an effective way to reach out to businesses, too. From local stores to big brands, and from brick-and-mortar to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.
Will this get more business on Twitter, and more importantly, will it fix Twitter’s user retention problem? It probably can’t hurt. In fact, we launched our own Twitter Guide Book to help people understand and learn more about Twitter as well.
Via [mashable.com]
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